Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?
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Entrata recently hosted a webinar featuring Rebecca Herrin, Chief of Staff to the CEO at The Collier Companies, Melodie Raab, SVP of Support Services at Asset Living, and Keri Goins, Direct of Operations Systems at Landmark Properties, to discuss key wins from the previous leasing season and what they are doing to prepare for the coming school year.
Earlier this year Entrata partnered with PureSpectrum to survey approximately 2,000 renters of varying income levels across the United States to get a better grasp of what today’s renter values most.
Entrata Industry Principal, Virginia Love recently sat down with Mike Whaling, founder of 30 Lines and the RentPress Apartment Marketing platform, to discuss trends in digital marketing for the multifamily industry as part of our Resident Experts Series.
In the past, utilities were viewed as a black hole. They were a monopoly—a monthly bill that you had to pay—and that was it, but now that’s all changed.
After surveying 2000 US renters earlier this year, we discovered the American Dream is changing. No longer do you need to own a home to achieve it.
While multifamily has traditionally been hesitant to adopt new, unfamiliar technologies, that has not been the case with AI.
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