Entrata recently hosted a webinar exploring the transformative potential of AI in resident communication and provided a comprehensive overview of how AI is reshaping the multifamily landscape. The following is a brief recap of the presentation

When implementing AI, or any technology for that matter, one of the primary considerations should be how is this going to improve the resident experience. Followed closely by how it is going to make site teams more efficient. The speakers covered eight compelling use cases for AI in multifamily, including:

1. Personalize Chatbots which enable properties to move beyond pre-written responses to deliver more unique and detailed interactions, leading to higher conversion rates.
   
   
2. Automate Notifications to ensure residents and applicants receive timely messages, freeing up staff for more valuable tasks.
   
   
3. Enable Multilingual Communication and eliminate the need for third-party translation services and ensure clear communication across language barriers.
   
   
4. Generate Property Descriptions to create compelling and compliant property listings with ease, saving time and resources.
   
   
5. Analyze Resident Feedback, while gaining deeper insights from online reviews, prioritize responses, and identify areas for improvement.
   
   
6. Offer Personalized Recommendations which facilitates centralized leasing and improve marketing efficiency by recommending relevant properties within your portfolio.
   
   
7. Automate Maintenance Requests to streamline the maintenance process, improve response times, and enhance resident satisfaction.
   
   
8. Enable Predictive Maintenance so you can proactively address maintenance needs, reduce downtime, and extend the lifespan of appliances. "
   
   

Getting the Most Out of AI: Writing Effective Prompts

The webinar also provided practical guidance on writing effective prompts to maximize the benefits of generative AI. The presenters stressed the importance of clarity, conciseness, and providing sufficient context. They encouraged participants to "talk to AI as if it was a person" and to "not be afraid" to ask the program for help.

How Entrata can help

Entrata offers a number of AI solutions to improve resident interactions and drive efficiencies for your organization. Through our ELI and ELI+ tools, you will be able to qualify more leads, answer questions more effectively, and schedule tours all over chat, text, or voice. Beyond that, Payments AI streamlines the rent collection process, ensuring residents know when rent is due, while making it very easy to submit payments. Finally, Renewals AI reduces marketing and turn costs by notifying residents about upcoming renewals and can even follow up at the right time and offer incentives if needed.

Learn more

To learn more about how AI can help your organization, watch the full webinar here.