March 2026
Product Updates
This release marks the next phase of Entrata’s Operating System as a fully AI-native, agentic Operations Experience Platform (OXP), with more than 100 built-in agents embedded directly into core workflows. OXP moves beyond task assistance by coordinating and executing work across leasing, maintenance, accounting, and more, with AI-driven agents working alongside onsite teams. This means greater efficiency and more time for teams to focus on higher-value work.
OXP Agents
Put specialized AI agents to work across your operations. OXP Agents help teams complete routine tasks, reduce manual effort, and keep work moving with greater speed, consistency, and control.
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OXP Studio
Manage your workforce from one centralized command center. OXP Studio gives teams a place to activate, monitor, and govern AI agents alongside human teams, with clear visibility into performance and the controls needed to standardize execution across the portfolio.
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ELI Call Analysis
Turn every leasing and resident call into actionable insight. ELI Call Analysis automatically reviews every inbound call, applies smart scorecards, and surfaces clear performance trends so teams can coach faster and improve service with confidence.
Audience Builder
Create more relevant outreach with built-in audience segmentation. Audience Builder helps teams use resident and prospect data, including behaviors, demographics, and lease details, to build targeted audiences and activate email and SMS directly in Entrata.
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Key features & enhancements
Discover the latest tools, upgrades, and improvements designed to streamline workflows, boost efficiency, and elevate your property management experience.
Fee Transparency
Clearer fee disclosures across rent and renewal pricing.
ProspectPortal Visual Page Builder
Drag-and-drop builder for branded static ProspectPortal pages.
ProspectPortal Native Video Uploads
Upload MP4 videos natively in Media Library.
ProspectPortal Mini FAQs
AI-generated property FAQs improve search and site discoverability.
ResidentVerify Review Results
Redesigned screening results surface clearer, actionable review insights.
Entrata SecurePay
3D Secure authentication helps reduce chargebacks and fraud.
Contact Point Standardization
Copy contact points across properties for faster, consistent setup.
Facilities Pro Intelligence Dashboard
Real-time dashboard for technician performance, work order efficiency, and turns.
Facilities Pro Dynamic Turn Board
Drill from portfolio metrics to unit-level make-ready action faster.
Insurance Policy Docs in App
Residents can access insurance certificates and policy documents in-app.
Homebody Device Protection
Add affordable device coverage during renters insurance enrollment.
Master Policy Contents Coverage
Optional contents coverage tiers expand Master Policy protection.
Rent Reporting Lifecycle Management
Better lifecycle controls streamline enrollment, refunds, and reversals.
Guaranty & Deposit Dashboard
Centralized dashboard tracks policies, claims, deadlines, and cancellations.
Guaranty in Renewals Workflow
Select Homebody Guaranty directly within the renewal workflow.
Homebody Community Engagement
Cobu-powered chats, groups, events, and marketplace tools in-app.
Homebody Native Payments
Native mobile payments support balances, autopay, and transaction history.
Homebody Rewards Lease Incentives
Link lease specials to Homebody Rewards points.
Resident Payment & Refund Visibility
Better checklist and ledger updates improve payment and refund workflows.
PetScreening Enhancements
Real-time validation and synced outreach improve pet compliance workflows.
Modernized Bulk Charges & Credits
Faster bulk reversals improve charge controls and ledger accuracy.
Approval Routing History Log
Visible audit trail for purchase order and invoice route changes.
Rejected Purchase Order Visibility
Rejected purchase orders now surface on the dashboard.
Advanced Budgeting Forecasting
Charge code forecasting improves budget accuracy with less spreadsheet work.
90-Day Demand Signals
90-day forecasts highlight lease surpluses and deficits earlier.
Bulk Renewal Offer Creation
Create eligible renewal offers in bulk from the dashboard.
Enhanced Renewal Offer Rebuilds
Renewal offers rebuild smarter when pricing and specials change.
Student Inventory Management
Redesigned inventory workspace supports safer bulk updates and custom views.
Affordable Rule Editing
Edit LIHTC-like and custom program rules directly in the Rules Engine.
HUD Special Claims Automation
Expanded automation helps teams recover more eligible HUD reimbursements.
Maintenance Satisfaction Surveys
Text follow-ups capture resident feedback after completed or canceled work orders.
Student Housing Renewals AI
Renewals AI now supports student-specific timing, caps, and offer acceptance.
Renewals AI Specials
Renewals AI now explains and supports renewal specials in conversation.
Transparent Pricing with Leasing AI
Leasing AI now communicates rent and fees together.
Maintenance AI Voice
24/7 voice intake lets residents submit maintenance requests anytime.
Affordable Rules Engine
Configurable self-service compliance rules without any need for coding.
Interested in seeing what Entrata can do for you?
See how Entrata can transform your operations.