In a recent discussion, industry leaders Alex Buchanan and Alyssa Schroeder shed light on the rapidly evolving landscape of rent reporting. This practice, which allows renters to have their on-time rent payments reported to credit bureaus, is gaining significant traction not only with properties, but with legislative bodies that are passing laws making it a requirement in some areas.

In an era of increasing uncertainty and risk, robust insurance coverage is no longer optional – it's essential for safeguarding your multifamily properties. From natural disasters to everyday accidents, the potential for financial loss is significant. A holistic approach to insurance management, as outlined in Entrata's ebook "Streamlining Insurance in Multifamily," provides a comprehensive framework for mitigating these risks and ensuring the long-term health of your investments. The first step in building a successful insurance strategy is securing a comprehensive master policy. This policy acts as a safety net, providing blanket coverage for your entire portfolio. It protects against damage to physical structures, offers general liability coverage, and can even mitigate losses from delinquent rent.

The landscape of credit reporting is evolving, and it's time for property managers to embrace a powerful tool that benefits both residents and their bottom line: rent reporting. This strategy, highlighted in our latest ebook, "The Future of Rent Reporting", allows residents to build credit simply by paying their rent on time.

In the first Resident Experts webinar of 2025, Virginia Love, Industry Principal at Entrata, sat down with Evan Reyne, Vice President of Operations at Opiniion, a leading provider of resident experience measurement tools in the multifamily industry. He shared his extensive knowledge of online reputation management in the multifamily industry.

Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?

In our previous blog post, we discussed the importance of the move-in process to create satisfied residents who are more likely to extend their lease, but that’s just the first step. You need to continue delivering on the expectations of service after they’re in their apartment. An obvious first step is to have an open line of transparent communication between you and the resident. This is one area where you can incorporate AI and automation to deliver quick responses by having chat bots and other programs handle first contact and then route it to the right department. Generative AI has the ability to answer simple questions for your residents in a way that still feels personalized, which is the foundation for building lasting relationships with residents.