The multifamily industry is constantly evolving, and 2025 is shaping up to be a year of significant change. To get ahead of the curve, we sat down with 20 industry leaders at the Entrata Summit to discuss the biggest challenges facing property management. From AI to labor shortages, these experts shared their insights and strategies for success.

AI: Friend or Foe?

The rise of AI is a hot topic, and many are wondering how it will impact multifamily. The consensus? AI is a powerful tool that can enhance, not replace, human interaction. By automating repetitive tasks, AI frees up site teams to focus on building valuable relationships with residents.

Leaders like Nikki Chambers of Hanover Company see AI as a key to preventing employee burnout. "I want them on-site planning resident events where they can network with residents and build that relationship," she says.

The Labor Crisis Continues

Finding and retaining top talent remains a major hurdle. Jessica Evers of GMH Communities highlights the shift in the workforce since 2020, emphasizing the need for technology that streamlines processes and reduces workload burdens.

Technology: A Double-Edged Sword

While technology can be a lifesaver, it can also be a source of frustration. Dave Hyman of Hammer Camp Properties points to the overwhelming number of systems and tools available, creating complexity for site teams.

The solution? Choose technology intentionally. Prioritize user-friendly platforms that simplify workflows and improve employee satisfaction. As Karsyn Watson of Amley Management Company puts it, "We look for our technology to enhance employee experience and not make it worse."

Beyond the Buzzwords

It's crucial to approach new technology trends with a critical eye. Jonathan Bove of Landmark Properties cautions against blindly adopting the latest buzzword (remember blockchain?). Do your due diligence and choose solutions that truly address your business needs.

Navigating External Pressures

Rising interest rates, investor expectations, and increased resident demands are adding to the pressure. Robust reporting tools can help you address these challenges by providing valuable data and insights.

Ready to Tackle 2025?

This is just a glimpse into the key takeaways from our ebook, "Multifamily's Top Challenges & Solutions for 2025." Download your free copy today to dive deeper into the insights from industry veterans and discover how Entrata can help you navigate the challenges and thrive in the year ahead!

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