Is AI the Secret Weapon for Multifamily NOI Growth? We Asked 300 Executives.
The buzz around AI is everywhere, but how is it really impacting the multifamily industry? We partnered with Qualtrics to find out. Following discussions at the Entrata Summit about the challenges facing the industry, including AI's potential impact and maintaining NOI, we surveyed 300 multifamily executives to uncover the truth.
The results are in, and they might surprise you. While AI is being adopted more rapidly by other industries, our survey revealed that multifamily adoption is lower than expected. But that doesn't mean the industry isn't interested. We discovered a strong desire to leverage AI for key functions like resident communication, marketing and leasing, and even predictive maintenance.
One of the biggest takeaways? Multifamily leaders see improved decision-making as the primary benefit of AI. But how are they planning to use it to drive NOI in today's challenging economic climate? Dynamic pricing emerged as a top priority, but other key tactics are also in play.
Our report dives deep into these findings and more, exploring:
- The surprising rate of AI adoption in multifamily.
- The top use cases for AI and how they're impacting resident experience.
- The challenges and opportunities surrounding AI implementation.
- Key strategies for driving NOI growth in 2025 and beyond.
Want to get ahead of the curve and learn how AI can transform your multifamily business and grow net operating income? Download the report Driving NOI with AI: A Multifamily Survey today!
