Centralization isn’t one-size-fits-all. Property management companies are looking to centralize their business through new workflows, consolidating processes, shifting organization structures, etc for a variety of reasons. These include reasons like: 

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1. Removing operational friction due to disjointed processes 
2. Evaluating the effectiveness of certain roles within the organization 
3. Adding specialized roles
4. Scaling company brand
5. Improving customer engagement
6. Offering more personalized services 

No matter what aspects of your business you decide to centralize, the purpose of centralizing workflows & inputs should be to create holistic efficiencies across corporate and property operations, all while delivering better customer experiences, providing accurate data to make impactful business decisions, and improving ROI.

With Entrata’s software (now and in future additions to our centralization product specifically) customers get to determine the processes and workflows you centralize to enhance your customers’ and employees’ experiences. With Entrata’s all-in-one operating system, consolidate whatever operations make sense for your business, while leaving the rest untouched.

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Using Entrata to centralize leasing operations

Entrata’s workflow is highly configurable and can be customized to our clients’ centralization strategy. If you’re using Entrata as your property management software, here are a few areas of your system where you can already set up your system to centralize different areas of your business. 

• Give leasing agents access to multiple properties. This will enable them to be notified and respond to new leads as they come into the dashboard. Additionally, you can funnel all leads to a single agent who handles the initial response and assigns leads to specific agents. Leads will then reappear in the dashboard for follow-up based on how your settings are configured. 
• Enable agents to search unit availability across the entire portfolio. Consolidating properties into a portfolio of properties also allows agents to search for available units based on price, square footage, beds, baths, and other features or amenities the applicant is looking for. This allows for a more personalized experience that better ensures the prospects' needs are being met.
• Generate quotes and schedule tours. Once the property is selected the centralized leasing agent can generate quotes, schedule a self-guided walk-through, a traditional tour, or assist the lead in starting the application process. Self-guided tours can be fully automated for properties utilizing Entrata’s Access Connect. 
• Central application process. Every step of the application process from screening, verifying insurance, and signing the lease can be done from the centralized leasing center.
• Move-in checklist. Notify residents of what is required of them before move-in, enable them to pay move-in fees, and complete other move-in tasks directly from the resident portal, if the property has Entratamation, even the actual move-in can be handled remotely by sending the access code directly to the resident from the dashboard.

Learn more

To learn more about centralization in the multifamily industry, check out our latest ebook, Embrace Efficiency | How to create a centralization strategy that works best for your business.

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