In a world of multi-touch, omni-channel marketing, it's hard to say which marketing activities are having the most influence on renters' actions. Today's multifamily marketer needs to know where a lead originates and how to prioritize and nurture each one with appropriate follow-up.

This e-book highlights the nuance of digital marketing in the multifamily industry, with tips for optimizing processes and best practices for tracking leads to help you spend your marketing dollars more effectively.