Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?
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In the most recent episode of Entrata’s Resident Experts webinar series, Industry Principal Virginia Love engaged in a thought-provoking discussion with Daryl Smith, Chief Marketing Officer at Kettler. The webinar focused on the evolving landscape of resident experiences, delving into the latest trends and strategies that are reshaping the industry.
Using generative AI tools might seem difficult in the beginning, but the concept is simple enough that with enough practice you should be able to figure it out in a short amount of time.
One of the hardest aspects of managing a property is staying on top of the upkeep and maintenance of the units and grounds at each property.
Having a concrete view of who your ideal resident(s) are and how they navigate the lead to lease process should be the foundation of your marketing and lead management strategy.
Entrata President Chase Harrington recently sat down with Travis Honaker, Product Development Manager in the multifamily division of Fannie Mae, to discuss the benefits of positive rent payment reporting.
At a panel discussion held at Apartmentalize and led by Stephanie Furman, Senior Vice President of Development Corporate at Entrata, industry experts, including Sherry Freitas from RangeWater, Laine Gomez from Catalyst, and Gardner Reese from Greystar delved into the challenges and opportunities facing property managers today. The conversation centered on the increasing pressure to reduce expenses while maintaining resident satisfaction and driving revenue growth.
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