The Next Step in the Evolution of Leasing
Advanced Account Verification is poised to become a multifamily game-changer. Remember the days of rent check drop boxes? If a cold shiver just went down your spine, you’re not alone.
Official insights and announcements from the people at Entrata
Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?
Advanced Account Verification is poised to become a multifamily game-changer. Remember the days of rent check drop boxes? If a cold shiver just went down your spine, you’re not alone.
Remote communication has become the new norm, and by now, everyone is used to it. But that doesn’t mean everyone in the industry has perfected the art.
A group of friends goes out for the night, but one of them forgets their wallet. One good soul in the group decides to pick up their expenses for the evening, trusting the friend to pay it back in a timely manner.
In the past, waiting a week to see if you qualified for an apartment was part of the territory for an applicant. But so was the inability to track the progress of a package shipment, or the need to wait for the rerun of your favorite show if you missed the original broadcast.
Where’s your checkbook? Do you have it on you right now? Chances are pretty good these days that you don’t. Americans are writing fewer checks than ever, heavily preferring card transactions in person and online and digital payment options when available. As a result, more and more property management companies now offer online payment options for rent, applications, and other charges. But in an interesting wrinkle, many renters are still delivering a rent check to the leasing office like clockwork, on the first of every month. Where’s the disconnect?
Deconstructing consumer behavior really comes down to one thing – perception of value. Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win residents at higher rents and for longer lease terms than their competitors.
Save time and manage your properties with flexibility. Join thousands of other operators.
We use cookies and services to understand how you use our site and to improve your browsing experience. By clicking "Accept Cookies" or closing this banner, you agree to the storing of cookies on your device. To find out more, please view our Privacy Policy.