Entrata Blog

Properties must move beyond transactional interactions to foster genuine loyalty and commitment.

The War Against Fraud: Fighting AI with AI

Across the country, lawmakers are focused on housing affordability and tenant protections.

Scaling your portfolio is multifaceted. On a high level, it means adding more units and more properties, but that’s just the beginning.

If you’ve ever wished your residents could handle everything in one easy place, you’re not alone.

One of the big lightbulb moments: alignment doesn’t come from good intentions alone. It comes from visibility.

The challenge? Staying top of mind without overwhelming your team.

At this year’s Summit, Entrata gave attendees an inside look at how Entrata is reimagining accounting for the multifamily industry.

In multifamily operations, financial health hinges on how well your accounting processes function behind the scenes.

You’ve got a steady stream of leads coming in, which is awesome, but now your leasing team is overwhelmed.

Financial pressures, shifting priorities, and digital engagement facing today’s renter

If your marketing strategy isn’t laser-focused on the right audience, you risk wasting valuable budget on leads that never convert.