Entrata Blog

The low morale of many onsite team members was one of the many takeaways of Entrata Industry Principal Virginia Love’s Multifamily Trends presentation at Summit

Panelists from Cardinal Group Companies, a Denver-based multifamily operator, discussed ways the organization has leveraged tech tools to automate processes.

Physical damage is only one side of risk management. Financial exposure and data-related threats can have just as much impact on profitability.

Multifamily professionals constantly evaluate and reevaluate how the broader economy is affecting the industry. It’s part of the territory for operators.

Providing an amazing living environment isn’t something that can simply be manifested—it has to be something the operator genuinely invests in.

Murphy’s Law and the Multifamily Reality “Anything that can go wrong will go wrong.”

Renters don’t experience your portfolio as a patchwork of pages, they expect one coherent brand.

In 2026, automation is just the beginning. AI now powers maintenance, renewals, payments, and everything in between.

At this year’s Entrata Summit, attendees got an early look at three powerful new tools that are about to make property operations faster, smarter, and easier to

Key themes included the imperative of speed, the expansion of the consumer research funnel, and the importance of digital tools in this competitive market.

In today’s rental market, where affordability and transparency are top of mind, hidden fees or unclear pricing can instantly erode confidence.

At this year’s Entrata Summit, one breakout session drew significant attention with its insights: not about occupancy or revenue, but about people.