The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.
Creating ancillary income can be a slippery slope. You can produce extra revenue by assessing fees to your residents, but you have to walk a fine line to avoid alienating them with fees they might interpret as frivolous.
Entrata recently hosted Daniel Berlind, a real estate executive and the CEO of Snappt, a data driven, fraud detection software that helps prevent financial fraud in the multifamily housing industry, as part of our Resident Experts Series. Below are some highlights from our conversation.
We had a lot of positive feedback from our webinar last month about Craigslist posting. In case you missed it, here are some of the highlights: Craigslist is one of the top websites searched by prospective renters when they’re looking for a new home. And it’s a great favorite among property managers who want to reach a large prospect pool without spending a lot of money. We’ve been working with a number of clients to develop the kind of Craigslist posting tool that is convenient to use and compliant with the Craigslist Terms of Use.
The world is demanding mobile options for all of their technology needs. Entrata has been working around the clock to ensure it provides our multifamily clients and their residents with a comprehensive suite of mobile technology to meet those needs.
Did you ever stop to consider the amount of sensitive personal information that comes through your leasing office on a regular basis? Rental applications, leases, rent payments, and other documents are often chock-full of the kind of information that identity thieves and hackers find most appealing. Data is in demand, and a simple filing cabinet with lock and key are no longer adequate forms of data storage and security. These are the days of ubiquitous spy technology. Every person who steps into your leasing office is likely carrying a powerful, unobtrusive camera. An act as simple as leaving a completed application on a desk in a busy office could mean exposing the customer’s sensitive personal data.
A couple of months ago Entrata found itself facing an unforeseen crisis of seemingly limitless scale and seriousness. Along with the nationwide apartment housing industry and the local tech corridor, we worked as fast as we could to react. We quickly transitioned our entire team to work from home and a strategic task force assembled to monitor constantly-evolving news and advisories, implementing recommended changes quickly and efficiently. Essentially, we put our heads down and got to work.
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