Entrata Blog

AI needs human oversight to keep resident screening compliant.

Strong utilities management starts with clear ownership. Learn how accountability and defined workflows help multifamily teams resolve issues faster.

New tenant screening laws are changing how property teams evaluate applicants, document decisions, and stay compliant.

OXP Studio gives operators a growing library of AI agents—and the ability to request custom agents built around their own workflows.

The latest Resident Priorities Report shows what's influencing renter decisions in 2026—and how operators can deliver the value residents are looking for.

With the FTC cracking down on "drip pricing" and a wave of new state transparency laws taking effect, multifamily operators face a complex compliance landscape.

Fee transparency is now an operational responsibility. Learn how to audit your leasing workflow, standardize fee disclosures, and keep pricing consistent across

Resident communication isn't about technology—it's about trust. Learn how personalized, timely communication boosts satisfaction and retention.

Vendor compliance is no longer just paperwork, it's a critical strategy for protecting your property's bottom line.

Kelly Canepa explains that precise ID now delivers more specific identity verification outcomes instead of a generic "Unverified" result.

How AI and automation are helping multifamily marketing teams work smarter, reduce manual tasks, and improve the resident experience.

AI handles tasks. People build trust.