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Resident Screening: Is more better?

Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?

From the Summit: Balancing Financial Considerations with Demographic Demands

Currently, there are 44 million renters in the US. With the recent volatility in the economy, 60% of the US is actually living month-to-month. In an ideal world, renters would have a rent-to-income ratio around 30%, which for many is difficult. This is especially true if you live in more expensive cities like New York, where more than a third of renters pay more than 50% of their gross monthly income in rent, and that’s before you take into account an additional 5-10% of gross monthly income going toward ancillary fees.

Digital Marketing Best Practices for the Multifamily Industry

This is part three in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Recently, Entrata hosted a webinar series covering digital marketing best practices in the multifamily industry. The panel included digital marketing experts Avery Lewis, Manager of Marketing Services at Cardinal Management Group, Laura Frias, Regional VP at Entrata, and Drew Scholl, Associate Director of Digital Marketing Consulting at Entrata. Below are some of the key highlights.

Resident Experts with Jay Lybik

As part of our ongoing Resident Experts series, Entrata recently hosted Jay Lybik, Director of Multifamily Analytics at CoStar. Jay has nearly three decades of experience in commercial real estate research, with a majority of that time spent in the multifamily sector.

2023 Q3 Compliance & Legislation Update

In this recurring blog series, Entrata will review the latest legislation for you to help ensure you are in the loop and don’t fall out of compliance and are prepared for upcoming deadlines. However it is important to note, the information contained herein is general in nature and is not intended to provide, or be a substitute for, legal analysis, legal advice, or consultation with appropriate legal counsel. You should not act or rely on information contained in this document without seeking appropriate professional advice.

Digital Marketing: You've Got the Leads, Now What?

This is part two in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. In part one of our series on digital marketing, we focused on what can be done to help acquire leads for your properties, but that’s just one piece of the puzzle. If those leads don’t progress down the funnel, all of that effort was for not. This post focuses on how we suggest working leads once they’ve entered your CRM.

Back to Basics: Digital Marketing for the Multifamily Industry

This is part one in our series that focuses on basic digital marketing strategies that are proven to help you attract and convert leads. Long gone are the days when you would just have to post listings in the local local newspaper or apartment search magazine and wait for potential residents to show up to your properties. Today’s digital landscape requires multiple touchpoints to not only gain the attention of prospective residents, but also to get them to take the necessary actions to engage with your business, schedule an appointment, fill out an application, pass the requisite background checks, and finally sign the lease.

Blog

Resident Screening: Is more better?

Experience the new standard

Property Management

Property Management

Resident Experience

AI & Automation

Analytics

Solutions

Company

Blog

Resident Screening: Is more better?

From the Summit: Balancing Financial Considerations with Demographic Demands

Digital Marketing Best Practices for the Multifamily Industry

Resident Experts with Jay Lybik

2023 Q3 Compliance & Legislation Update

Digital Marketing: You've Got the Leads, Now What?

Back to Basics: Digital Marketing for the Multifamily Industry

Experience the new standard

Property Management

Property Management

Resident Experience

AI & Automation

Analytics

Solutions

Company

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