Guide
Lead Management 101
![](https://images.ctfassets.net/4h45pete9e0a/5OSDfX5SFx4BVN7ZVQZlE2/206a8e7db8c8714fb23bc64b7b57b724/ResourcesPage__2_.png?w=800&h=450&q=100&fm=png)
Today’s renters have high expectations. Once they make a purchase or ask a question, they expect an almost immediate response. And the longer you take to respond, the lower your conversation rate will be.
But with AI, automations, and CRM tools, there’s never been a better time than right now to optimize your lead management process. This e-book covers the first steps you can take to get the process going and several tips and best practices, like:
- What to look for in a CRM and how to implement it
- 9 things to include in your resident persona
- How to take the guesswork out of lead prospect communication using AI