Today’s renters have high expectations. Once they make a purchase or ask a question, they expect an almost immediate response. And the longer you take to respond, the lower your conversation rate will be.

But with AI, automations, and CRM tools, there’s never been a better time than right now to optimize your lead management process. This e-book covers the first steps you can take to get the process going and several tips and best practices, like:

• What to look for in a CRM and how to implement it
• 9 things to include in your resident persona
• How to take the guesswork out of lead prospect communication using AI