Each generation makes its mark and Gen Z is no exception. They are poised to have a huge impact on the way we rent apartments, drive consumer demand, interact with brands, among other things. Satisfacts’ Lia Nichole Smith talks to Entrata’s Virginia Love about how this diverse cohort, composed of those between ages 11 and 26, are challenging expectations. They explore the ways the multifamily industry can prepare to welcome Gen Z to their properties as both residents and team members.

‍