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Financial barriers and lifestyle choices are reshaping Gen Z’s approach to housing, leading them to lean towards renting over homeownership. To provide a better understanding of Gen Z renters’ evolving priorities and what this means for both renters and property owners, Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025.
This report highlights the key findings from the survey, offering insights into Gen Z’s rental preferences, financial considerations, and long-term housing outlook. You’ll learn:
Financial barriers and lifestyle choices are reshaping Gen Z’s approach to housing, leading them to lean towards renting over homeownership. To provide a better understanding of Gen Z renters’ evolving priorities and what this means for both renters and property owners, Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025.
This report highlights the key findings from the survey, offering insights into Gen Z’s rental preferences, financial considerations, and long-term housing outlook. You’ll learn:
Financial barriers and lifestyle choices are reshaping Gen Z’s approach to housing, leading them to lean towards renting over homeownership. To provide a better understanding of Gen Z renters’ evolving priorities and what this means for both renters and property owners, Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025.
This report highlights the key findings from the survey, offering insights into Gen Z’s rental preferences, financial considerations, and long-term housing outlook. You’ll learn:
