Today's rental market has shifted, and keeping up with current renters’ needs and preferences is essential. Entrata's 2024 Resident Report equips you with the insights you need to attract and retain residents, optimize your operations, and ultimately, drive profitability.

This comprehensive report delves into the key findings from a survey of 3,000 renters, revealing their top priorities when choosing an apartment, factors influencing lease renewals, and their experiences with the application and move-in process. Download the report to learn:

• How renters prioritize affordability, location, size, & amenities
• What are the top factors driving lease renewals
• Renter expectations for transparency and efficiency in the leasing process
• Strategies for building community and fostering loyalty

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