The multifamily landscape is undergoing a seismic shift, driven by the transformative power of artificial intelligence. It's no longer a question of if AI will impact your leasing process, but how deeply. AI-powered leasing solutions are not just a futuristic concept; they're a present-day necessity, offering unprecedented efficiency that improves NOI and personalization that creates better relationships with prospects and residents that traditional methods simply can't match.
An accessible, resident portal was one of the technologies that put Entrata on the map. Providing an interface to residents to be able to pay rent, schedule maintenance requests, or just reach out to the leasing office any time of day or night was once a revolutionary offering in the multifamily space.
In recent years, the multifamily industry has dealt with widespread lockdowns, increased housing regulations and eviction moratoriums, and a fair amount of upheaval. By and large, the industry has weathered each change with resilience. Apartment communities have adapted quickly to keep residents safe and businesses secure, implementing time-saving technologies faster than ever before.
In our latest Resident Experts Series, we sat down with Lia Nichole Smith, Senior Vice President of Education and Performance at SatisFacts, to discuss how multifamily businesses should approach interactions with Gen Z as more and more of them enter the rental pool. The following are a few of the key takeaways from our conversation.
In our latest Resident Experts Series, we sat down with Dana Pate, founder and CEO of Stitch Marketing, a consulting firm tailor-made to serve the rental housing industry to discuss how multifamily businesses should approach branding and what they can do to build a strong brand that resonates with their target audience. The following are a few of the key takeaways from our conversation.
Apartment operators have pricing structures for conventional homes down to a fine-tuned science.
When new smart technology arrives, it’s tempting for operators to instantly adopt it. Doing so ostensibly puts them ahead of the curve and creates a competitive advantage.
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