Currently, it’s very easy to go online and create fake pay stubs or new identities that will help individuals get approved that may not meet all of your requirements based on their actual credit history and income. In the past it has been time consuming and/or costly to run background and income checks on applicants. So the question arises how in-depth your screening process needs to be?
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One of apartment operators’ major priorities these days is to find ways to streamline their associates’ workdays. By improving onsite efficiencies, operators not only improve the productivity and morale of team members, but they also pave the way for better prospect and resident experiences.
Entrata is proud to tell the world that our very own industry principal, Virginia Love, has been named a 2021 Multifamily Influencer by GlobeSt. Real Estate Forum. She is profiled in the publication’s October issue and recognized on GlobeSt.com, as well as in the website’s email newsletters. Virginia is our second team member to be named to the list. President Chase Harrington was named a Multifamily Influencer in 2019.
Nearly half of Americans may have had their information stolen in the massive Equifax data breach revealed last week. Equifax collects, aggregates and distributes information on over 800 million individual consumers and more than 88 million businesses worldwide, including many multifamily companies. Entrata uses Experian for all resident screening and verification processes and does not interface with Equifax for any of their services.
When new smart technology arrives, it’s tempting for operators to instantly adopt it. Doing so ostensibly puts them ahead of the curve and creates a competitive advantage.
Apartment operators have pricing structures for conventional homes down to a fine-tuned science.
In our latest Resident Experts Series, we sat down with Dana Pate, founder and CEO of Stitch Marketing, a consulting firm tailor-made to serve the rental housing industry to discuss how multifamily businesses should approach branding and what they can do to build a strong brand that resonates with their target audience. The following are a few of the key takeaways from our conversation.
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