Webinars

Gen Z: The Rent Generation

Watch On-Demand
 

What is Gen Z’s approach to housing in today’s financial environment? Entrata, in collaboration with Qualtrics, surveyed over 2,000 U.S. renters in January 2025 to better understand Gen Z renters’ lifestyle choices and evolving priorities, and what this means for both renters and property owners. Join President Chase Harrington and Virginia Love as they go over the results.

They’ll discuss:

  • Why Gen Z chooses to rent
  • Major barriers holding back Gen Z from home ownership
  • What Gen Z looks for when renting
  • Technology’s role in the renters journey

Speakers

Chase Harrington

Chase Harrington

President, Entrata

Virginia Love

Virginia Love

Industry Principal, Entrata

Interested in seeing what Entrata can do for you?

See how Entrata can transform your operations.