Press Room

LEHI, Utah – July 23, 2025 – Entrata, a leading AI-enabled multifamily industry operating system, announced today that Industry Principal Virginia Love has been named to GlobeSt.’s Women of Influence Class of 2025 in the PropTech Executive/Innovator category.

The expanded product suite offers integrated solutions to streamline maintenance requests, reduce manual workload, and improve technician coordination across multifamily portfolios.

LEHI, Utah, June 9, 2025 – With 85% of residents stating that property managers play a vital role in shaping their lifestyle, today’s residents expect more than just a place to live. They want convenience, personalization, value, and real-time support. To meet this growing demand, Entrata, the leading AI-powered operating system for the multifamily industry, has partnered with Amenify to bring on-demand lifestyle services directly to residents across the United States.

Entrata announced a $200 million minority investment from funds managed by Blackstone (“Blackstone”) at a $4.3 billion valuation. This investment comes as Entrata is moving forward on its next chapter of growth, serving the rental housing industry through innovative technology that streamlines operations for property managers and elevates the living experience for millions of residents.

Entrata, the leading AI-powered operating system for the multifamily industry, today announced the launch of Homebody RXP, a modern resident experience platform that simplifies everyday workflows including leasing, payments, maintenance, and amenities through a modern, self-serve resident ecosystem.

LEHI, Utah, Entrata, the leading AI-powered operating system for the multifamily industry, today announced a partnership with Nova Credit, a global credit infrastructure and analytics company, to enhance its ResidentVerify system by providing property managers with seamless access to international credit data for rental applicants.

Entrata, a leading AI-enabled multifamily industry operating system, today announced its new partnership with Mountain States Property Management, a leading rental-housing developer and operator with a large presence in the Intermountain West. By adopting the Entrata platform, Mountain States will utilize the premier property management platform and Entrata’s advanced suite of analytics. The system, which operates off a single data source to create prime efficiency, also includes Entrata’s innovative Revenue Intelligence and Business Intelligence solutions.

Entrata, the leading AI-powered operating system for the multifamily industry, today unveiled major enhancements designed to automate property management, optimize operations across diverse portfolios, and elevate the resident experience. With expanded AI capabilities—including new tools for commercial and manufactured housing, as well as enhanced resident rewards through Homebody® Rewards—Entrata is accelerating toward Autonomous Property Management™, where AI-powered workflows anticipate resident needs, streamline operations, and drive unprecedented efficiency.

With 82% of pet owners facing challenges when searching for rental homes, according to American Humane, finding pet-friendly housing can be difficult. In response, Entrata, a leading AI-powered operating system for the multifamily industry, has partnered with PetScreening to create more inclusive pet-friendly rental communities. This partnership will streamline the pet screening process, making it easier for property managers to meet the needs of both pet owners and non-pet owners while ensuring compliance with community policies.

Entrata, a leading AI-enabled multifamily Operating System (OS), today announced the launch of two new products designed to improve property management efficiency and elevate the resident experience: Procure to Pay and Homebody Rewards. The Procure to Pay solution simplifies procurement and payment processes, while Homebody Rewards encourages resident engagement by offering incentives that foster long-term retention and operational savings.

Entrata, a leading AI-powered operating system for the multifamily industry, announced today its integration with NetVendor, a top vendor management and compliance monitoring software provider. This partnership enhances Entrata’s product suite by adding comprehensive vendor compliance capabilities, offering customers a more powerful and efficient solution for managing operations.

Entrata, a leading AI-enabled multifamily Operating System (OS), unveiled an expanded lineup of AI-powered product suites within its ELI+ platform at its 11th annual Entrata Summit this week. This expansion reinforces Entrata's commitment to equipping the multifamily industry with cutting-edge technology, furthering its mission to create value where life happens.

Entrata, a leading AI-enabled multifamily industry operating system, today announced its partnership with Flex, a leader in financial wellness solutions. This collaboration provides residents with unprecedented payment flexibility and simplicity and will be integrated in ResidentPortal via API.

Utilizing Entrata’s Enhanced API Program, Property Management Companies Using Respage Can Now Offer Seamless Marketing and Automation Solutions for Mutual Clients

Residents will be able to participate in a credit-building initiative to improve their financial health

As Part of Entrata's API Program, Hott Solutions Makes Seamless Integration with Dozens of Technology Platforms Easy for Property Managers

Acquisition enables operators to automate workflows end-to-end through a new AI product suite, ELI+

Snappt's Integration with Entrata ResidentVerify will offer an advanced solution to aid property managers in the fight against fraud

Multifamily industry leader connects with the company behind Bankrate, Allconnect and MyMove to enhance the resident experience with unmatched access to financial tools and essential services

Entrata’s AI-powered operating system centralizes Catalyst’s communications to simplify processes for residents, applicants and site teams alike

LEHI, Utah - April 16, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, announced today that it has once again received multiple awards from G2, the world's largest and most trusted software marketplace.

Homebody Rewards will be available in the coming months and will allow property managers to better build and retain customer loyalty and satisfaction

LEHI, Utah - April 4, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, today announced a significant leap forward in its commitment to building enhanced API Program — setting a pathway to create the industry's best partner ecosystem.

LEHI, Utah - March 19, 2024 -- Entrata, a leading AI-enabled multifamily industry operating system, today announced The New American Dream report, which found that the American Dream is changing as more people are renting by choice and not because they can't afford to own a home.

Annual conference to include sessions with leading multifamily experts and innovators with a focus on the future of the industry through technologies such as AI and more

Entrata Layered Intelligence is a seamless integration that allows property managers to focus on residents by simplifying often tedious daily tasks

Award from GlobeSt. Reflects Company's Impact on Multifamily Industry

Entrata recognized in multiple categories by G2 for providing best-in-class software for its customers in the multifamily housing industry

The Fannie Mae pilot utilizes rent reporting to establish or build credit scores and increase financial equity for U.S. renters

BI and Data Share will enable multifamily property managers, operators and investors with the ability to monitor performance management, visualize insights and personalize reporting.

LEHI, Utah – October 11, 2023 – Entrata, a leading multifamily industry operating system, today announced Homebody™ — a fully integrated resident financial services offering. Homebody will initially consist of three core products including rent reporting, deposit alternatives and renters insurance.

Combining Entrata and Rent Dynamics will benefit property managers and residents alike, enabling an even more powerful and robust operating system to support resident-focused owners and operators

New features will include Entrata Centralized Leasing, Homebody Marketplace, and AI-powered translation for Entrata Layered Intelligence

Entrata Advanced Budgeting takes advantage of system data to run calculations and automate many aspects of budget building, allowing Accounting users to leverage their financial data

Wong and Fumo will round out Entrata's diverse and deeply-experienced C-suite as it continues to innovate in the multifamily industry

Entrata Affordable helps property managers streamline the certification and compliance processes and more while Student Revenue Management provides machine learning algorithms to better benchmark community performance

Award Is a Tribute to Entrata Industry Principal's Leadership and Career

GlobeSt. Real Estate Forum Honors Impact of Company and Its President

Birell and Pappas honored for their leadership and commitment to championing women in the tech industry

Allan joins Entrata's rapidly growing leadership team, bringing decades of property tech experience to the company's core sales function

A highly-experienced HR leader, Butler brings deep expertise in building HR and DE&I programs at high growth SaaS and Fortune 500 companies