Product

ProspectPortal

Designed with Autonomous Property Management in mind, ProspectPortal usesAI to optimize marketing strategies and streamline leasing workflows—helping you fill apartments efficiently and at a low cost-per-lease.

Turn prospects into approved leases

With our modern website designs, AI-driven SEO meta tagging, and market-leading cost estimation calculator you’ll stand out online, rank higher in search results, and make pricing crystal clear for prospects.

Power up your property’s online presence

Our completely responsive marketing website solution showcases your listings in real-time, giving prospects the info they want—fast, easy, and focused on what sets your property apart.

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Full transparency, no surprises

With our industry-leading Cost Estimation Calculator, prospects can see their all-in lease cost upfront, including estimates for  optional add-ons like parking, pet rent, and storage.

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Save hours of tedious copywriting work

Entrata Layered Intelligence (ELI) scans your floor plan images and uses AI to automatically create meta tags and descriptions for every floor plan across all of your properties—so you don’t have to.

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Data that’s ready when you are

Fully integrated with our OS, ProspectPortal is the only website solution offering real-time pricing and availability for every Entrata property.

Capture leads 24/7

Online applications

Integrated guest cards

Fees collect automatically

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“Entrata is our source of truth for property information and marketing. As a marketing manager, Entrata’s software has been simple to use in creating websites, integrating with ILS sites, and tracking leads.“


— Current Entrata User

An award-winning platform for property owners and operators

Ready to Build Smarter?

Your website builder should work as hard as your onsite team. With ProspectPortal, it finally does.